A Sweet Take on Luxury

Idea:

Sugarfina, a pioneer in beautifully functional retail store design, tasked us with relaunching their brand online with a new ecommerce storefront, indulgent product & lifestyle photography, and a full funnel digital campaign to drive significant year over year holiday sales growth. As part of the launch, we concepted and developed a “build your own” Bento Box feature that allowed for an entirely customizable shopping experience for candy lovers to make holiday gifting easy, and fun. We also worked closely with the 2 founders and their internal teams to craft an innovative digital media campaign leveraging influencer content, hyper targeted paid ads, email marketing, and strategic earned media outreach.

Impact:

Our successful cross channel marketing campaign and an award winning new ecommerce website led to 57% increase in YOY ecommerce sales, 116% increase in YOY website traffic, and literally millions of dollars in candy sales.