Redefining What Healthy Is

Idea:

With over 200 locations across Southern California and the United States, Mr. Lee had created a successful franchised brand. But at his core, Mr. Lee felt his restaurants had forgotten the reason he had founded the brand in the first place: to bring simple, healthy, high-quality, and affordable food that could be served quickly.

Gigasavvy’s partnership with Flame Broiler began by launching the “Healthy Is” campaign, redefining what healthy can be. The video inspired a full rebrand, which repositioned the restaurant around its initial vision of making healthy food affordable and available to all. The research-supported rebrand helped to update the restaurant’s image, and supported a consistent message of simplicity, and a modern and purpose-driven message. Four years after our partnership began, we’re continuing to grow a loyal following of raving fans.

Impact:

Using consistent market research and a performance-driven media plan, we’ve tracked our success and adapted to a changing market. Even as the COVID-19 pandemic hit, we partnered to work flexibly and accomplish business objectives, leading to a 40% sales advantage over competitor restaurants and the ability to maintain a steady stream of month to month sales growth.